TMNT 2003 Refresh.
With 40+ years of content, there is an iteration for everyone, and after extensive consumer research, it was apparent the TMNT brand needed an infusion of new art to serve consumer products needs.
TMNT 2003 refresh was the solution.
The purpose of this guide is to create consumer products to meet the white space demographics identified in consumer research. For Teenage Mutant Ninja Turtles, this was the ‘tween and teen age group.
With a focus on Y2K aesthetic, I re-crafting the existing assets from the original 2003 release, creating a new style guide to meet this goal.
