World of TMNT Brand Launch.
Teenage Mutant Ninja Turtles has decades of content, cultural relevance, and fans that span generations. With new series and movies constantly launching, we were tasked with creating an umbrella brand that ties all past and future iterations together for brand consistency. It’s purpose is to create a common touchpoint for the franchise that can be used in lieu of, or sit under, any version of the franchise in any of the spaces that consumers experience it.
World of TMNT mutated out of the core franchise pillars of ooze, brotherhood, ninjitsu, and New York City, making it an ownable global brand experience that is recognized by any TMNT fan from any generation.
The logo and usage system authentically captures what it is to be a fan of this franchise and brings much needed brand clarity and opens white space for IP growth.
